Successful Financial Habits
We are here to provide you with more than just a service, we want you to develop skills and habits that methodically helps your business to remain financially sustainable.
collaboration as a culture
We work together with our clients and aim to offer a more comfortable experience through our service. At Affintive, we relieve both parties of the professionalism and formalities while maintaining the utmost respect and quality of service for our clients.
always open to new idea
Here at Affintive, we appreciate innovation and novelty. We do our best to stay away from what’s traditional to offer more. Therefore, we do our best to be open-minded to the different ideas and methods out there.
perspectives & cultures respected
Anyone and everyone deserves an opportunity to be heard and we pride ourselves on offering that opportunity. We strive to reach out to everyone who needs that extra support and hear them out.
time for change
accomodating service and quality for everyone
We want to be different for you!
We want to make a difference in our industry and not just our business!
Conventional traditions of the finance and accounting industry have long chains of hierarchy that could take time and may affect how you as a customer feel.
At Affintive we remove irrelevant hierarchies and unnecessary approvals in our processes to provide you the service and quality that you deserve.
more about you
a strong foundation > flashy complex services
We keep it simple, sincerely.
A service with trendy add ons or flashy ideas may be more than what you
need and we would not want you to incur extra expenses.
We will be honest with you no matter what!
That is why we insist on helping clients develop successful financial habits, such as keeping tabs on your receipts, to ensure that every one of our clients have a strong foundation in financial management.
So that when we part ways you will struggle less without the hand holding
on your financial management.
We believe that everyone of our clients will do great as business owners that way.
meet the team supporting you
Ezekiel Sim
As the Co-Founder of Affintive, Ezekiel is instrumental to the development, growth, and success of the Affintive operations.
He holds a Bachelor of Commerce in Accounting and Finance from the University of Western Australia, that will go on to support his 15 years of industry experience in management, consulting, accounting, and finance.
Ezekiel provides innovative solutions in Affintive by assisting entrepreneurs to establish their start-ups, and supports businesses to new heights.
Having worked at the big 4 accounting firm as well as the big 4 financial institutions in the Oceanic region, ANZ and Westpac Banking, he applies the best practises to deliver strategies for our customers’ processes.
Under Ezekiel’s leadership, Affintive’s strategy to simplify customers workflow with innovative solutions often result in developing sustainable business and saving costs.
His efforts in identifying opportunities, building optimal businesses, and developing high performance teams has created a solid foundation for Affintive and out clients.
Jay Shong, CPA (Aust), CA (M)
Being the Founder & CEO of Affintive, Jay pilots the culture of the Affintive community by providing directions, strategies and his quick-wits.
Overseeing both Australia and Malaysia operations, he advises through various engagements from VCs, budding entrepreneurs, start-ups and Small & Medium Enterprises.
Jay specialises in supporting businesses to the next level with finance operations optimization, financial modelling, and virtual CFO services.
As a qualified CPA (Australia) accountant, he has spent the last 10 years of his career in Corporate Management Accounting & Finance mainly serving with Intercontinental Hotel Group (IHG) as well as subsidiaries of UMW Oil & Gas Bhd.
Jay is able to harness best corporate practices to develop realistic goals for clients as well as deliver a systematic financial management ecosystem.
The simplicity in Jay’s methods have helped relieve the burdens of financial management for his clients so that they can focus on the favourite part of their businesses.
On top of serving Affintive clients, Jay also actively participate as a business mentor for various incubator groups such as FutureLab.my, MaGIC, TEGAS and iCUBE. Aligning with the purpose of Affintive to support the development of our next generation of founders and entrepreneurs.
He also speaks at various organized workshops and seminars to share his experience in hopes of contributing to the future developments of the business community.
Come see how Jay, Ezekiel, and the team have helped our clients in these case studies below!
Financial Modelling to boost clarity & direction in business decision-making
Affintive was approached for our financial modelling service to help produce the projections and valuation, which supported our clients certainty in making business decisions.
Thinking outside the box to improve time spent on financial management by 8000%
Affintive was engaged to address the struggle of managing finances alone, and in the process we discovered an obstacle in getting financial data from some of the online platforms used and addressed it by developing a data conversion software.
check out some of our latest insights we give on better financial habits and practices
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get updates on the financial industry insights and best financial habits and practices
Need some clarity and direction for your financial management? Arrange a free 1 hour discovery call now!
Whether it’s your first business or you’re a serial entrepreneur we are prepared to hear you out!
We can conduct a financial health check for you to determine how your financial management process is doing. We will even go through each detail with you.
If you’re interested in finding out how we can address any of your financial health struggles, you should know that your business goals and needs are the main priority, share with us what is most comfortable for you so that we can advise you accordingly.
When we know enough we will then provide solutions with justifications for you. We will always prescribe a solution that is relevant to your financial goals and needs that align with your business goals and needs!
To do that we will need to hear you out first.
Have a question for Jay or Ezekiel? Send us a message and we'll get it to them!
collaborating with partners to offer more for our clients
Xero Silver Partner
CPA Australia Member
Malaysian Institute of Accountants member
AutoEntry
PLC Consulting
here are some articles we wrote on the importance and benefits of financial modeling
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Johor Bahru, Malaysia
Perth, Australia